7 Emails Businesses Should Send to Customers

We know that email drives results. According to campaignmonitor.com, email marketing brings in an impressive average ROI of $44 for every $1 spent. However, knowing which messages to send to whom, and when, is crucial to figure out for any successful business to customer (B2C) email marketing strategy.

So where should you begin? Here we offer up suggestions for seven different types of emails that help engage, convert, and provide value to consumers.